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    Shikha KediaDIGITAL STRATEGIST & CONFERENCE ORGANISER

Shikha is a digital strategist and serial entrepreneur with over 11 years of marketing experience with startups and large scale corporation.

She started her career working with a software company called Eregnow.com, which provides software solutions to events. Her primary responsibility was to analyze each event and offer them customised solutions.

In 2010, she formed Fourdy Digital, a digital marketing agency, working and consulting clients of various sizes and from different industries. Amongst many others, her portfolio includes leading newspaper in India, Anand Bazaar Patrika and real estate giant Avani Group.

In 2013, she played a key role in expanding Fourdy Digital (Now FOURDY NETWORK) to Malaysia and is currently successfully servicing clients from Asia pacific region.

In 2017, she co-founded Bit Quest Sdn Bhd, a company which is developing a platform for making travel bookings easier. This company has also been granted the prestigious "MSC Malaysia Status Company," a Special Economic Zone and high-technology business district in Malaysia.

According to her, being a women entrepreneur is a difficult and risky career move. She is proud to say that as the CEO of her company she has played the role of the receptionist, accountant and everything in between! She has been responsible for matching pace with the quick and ever changing digital landscape. With expanding team, Shikha now plays a much strategic role in running the business.

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