My Book
-
The Millennial Mom
Your guide to a Happy Balanced Life
Written by a 'mompreneur' voted as one of the "Most Promising Women Leaders of 2021" by the Economic Times, The Millennial Mom gets to the heart of the anatomy of being a working mom. The book tackles a tough subject taking a lighthearted anecdotal approach to help millennial mothers strike the perfect balance between their careers, homes, and themselves.
-
The Millennial Mom
Your guide to a Happy Balanced Life
ABOUT THE BOOK
Sick and tired of the regular old advice passed on from generation to generation, “The Millennial Mom” aims to enlighten the plights of a modern mom. This book takes on a light-hearted anecdotal approach to help millennial mothers strike the perfect balance between their careers, homes, and themselves. millennial mothers strike the perfect balance between their careers, homes, and themselves.
Shikha Kedia Bharadwaj offers a witty and personal take on the social commentary around mothers, discussing wide-ranging topics from societal double standards, communication, social media, and the importance of empowering oneself through the practices of self-care and me-time.
The modern mom is a woman overwhelmed and underappreciated for the sacrifices she makes, and Shikha realized that the need of the hour, especially due to the setbacks that the Covid 19 pandemic created, was empowering women like her by offering a fresh perspective that would improve their flow of life.
Highlight of The Book
Anecdotal Approach
Find snippets about my journey into motherhood and balancing entrepreneurship. This book is my personal take on the social commentary around mothers, but is universal in appeal.
Balancing Life
This book tackles a tough subject while simultaneously striving to help millennial mothers strike the perfect balance between their careers, homes, and themselves.
Empowering Women
Women can have it all! Just finding the right balance is the key. In this book, I have shared practical advice minus any hype. So leave the mess behind, and let happiness and harmony rule.
Chapter One
Moms Vs Societal Double Standards
Let me start off by reminding all of you reading the book that this is a judgement-free space. I’m here to help you balance your lives better, not to provide you with the secret to round chappatis and happy husbands. Contrary to what the Internet and well-meaning family and friends might tell you, there is no right way to be a mother. There is, however, an urgent need for discussion when we talk about the pressure and guilt mainstream society puts on parents to be perfect.
The Perils of Traditional Societal Roles
There is a clear difference in attitude towards how we Indians traditionally treat roles of both women and men in the household: the man being the provider and the mother, the homemaker. While it is very easy to criticise how outdated this ideology is (especially in the 21 st century), it’s also impossible to argue that there are certain responsibilities in a household that, to this day, remain gender-specific. I don’t know if you’ve noticed, but women are not likely to be the sole income providers for their families. As much as one would believe otherwise, having a career for a married woman is always a choice. They get to choose whether they want to do something or not and whether they should monetise on those opportunities. Men, unfortunately, don’t have the freedom of making that same choice. It is an unspoken expectation that they remain responsible for providing financial security for their families. If they choose otherwise, they are made to feel emasculated for their decisions. At this point, I have already angered some of my readers without meaning to. So let me clear up my stance a bit. Fitting into societal expectations is not my cup of tea—the thought of normalising households where both partners work and take on domestic chores definitely is. An example of such a prevalent double standard is how society at large treats working mothers. A woman can be doing her best to keep everyone at work and home happy and yet be shamed, if she cannot take on certain household responsibilities due to her precarious balancing act. In that case, she is considered a failure in the eyes of the family’s elders for not being domestic enough.
Download the checklist for a happy-balanced life
The Millennial Mom is now a best seller
Get your copy now
-
ABOUT THE AUTHOR
Successful entrepreneur, digital strategist, conference organizer, and, most importantly, a mother, Shikha Kedia Bharadwaj is the co-founder & CEO of Bit Quest Sdn Bhd, a global digital marketing agency. In 2021, Shikha was awarded The Economic Times Most Promising Women Leaders 2021, - powered by Femina. She is also the Vice President of the Women's Indian Chamber of Commerce and Industry (WICCI) Malaysia. The Millennial Mom marks her debut as an author and is yet another feather on her cap.